GlassScriptPhysician profile
Bruce Edward King, SR.
NPI 1528121068
$481.27
in general payments reported to CMS, 2019-2025
6 companies · $321 in 2025
The $321 reported for 2025 was more than what 85% of General Practice (Dentist) providers received nationally (typical 2025 total: $74.60).
Payments by year
General payments by program year, as reported to CMS.
General payments by year: 2021: $20.32 · 2022: $67.75 · 2024: $72.27 · 2025: $321.
What the payments were for
Nature of payment as categorized by the reporting companies: meals, consulting, travel, and so on.
Food and Beverage: $252 · Gift: $141.
View as a table
| Payment type | Amount (2023-2025) |
|---|---|
| Food and Beverage | $252.21 |
| Gift | $140.99 |
Payment-type detail covers 2023-2025; earlier years are included in totals but not broken out here.
Who reported paying
General payments only, as reported to CMS. Product names cover 2023-2025.
| Company | General payments | Years | Top products |
|---|---|---|---|
| Straumann USA LLC | $220.07 | 2024-2025 | |
| Ultradent Products INC | $162.18 | 2025 | Opalescence |
| Sonendo INC | $53.15 | 2022 | |
| Philips North America LLC | $20.32 | 2021 | |
| J. Morita USA, INC. | $14.60 | 2022 | |
| Voco America INC. | $10.95 | 2025 | Admira Fusion Flow, Meron Plus Qm, Provicol Qm Aesthetic |
Drugs and devices associated with these payments
CMS records which products a payment was associated with, not how the money was allocated. Association is not allocation: one payment can be associated with several products, and a product listing does not mean the payment was made because of that product. Product detail covers 2023-2025.
If you want to bring it up
Most clinicians are glad to talk about this. A respectful way in:
- "I saw Bruce King listed in the CMS Open Payments database. Can you tell me about your work with those companies?"
- "Is there a generic or alternative to this medication, and would it work as well for me?"
- "What made you choose this particular treatment for my situation?"
These are normal questions. A good clinician will welcome them.
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Source: CMS Open Payments, program years 2019-2025, as reported to CMS by drug and device makers (published June 30, 2026). Drug and device detail covers 2023-2025.