Physician profile
Bill Luu
NPI 1033561014
$1,498.48
in general payments reported to CMS, 2019-2025
10 companies · $932 in 2025
The $932 reported for 2025 was more than what 89% of Orthodontics and Dentofacial Orthopedics providers received nationally (typical 2025 total: $146).
Payments by year
General payments by program year, as reported to CMS.
General payments by year: 2020: $250 · 2021: $13.28 · 2022: $13.24 · 2023: $184 · 2024: $105 · 2025: $932.
What the payments were for
Nature of payment as categorized by the reporting companies: meals, consulting, travel, and so on.
Gift: $681 · Food and Beverage: $437 · Compensation For Services Other Than Consulting, Including Serving As Faculty Or As A Speaker At A Venue Other Than A Continuing Education Program: $78.54 · Consulting Fee: $25.00.
View as a table
| Payment type | Amount (2023-2025) |
|---|---|
| Gift | $681.48 |
| Food and Beverage | $436.77 |
| Compensation For Services Other Than Consulting, Including Serving As Faculty Or As A Speaker At A Venue Other Than A Continuing Education Program | $78.54 |
| Consulting Fee | $25.00 |
Payment-type detail covers 2023-2025; earlier years are included in totals but not broken out here.
Who reported paying
General payments only, as reported to CMS. Product names cover 2023-2025.
| Company | General payments | Years | Top products |
|---|---|---|---|
| Ultradent Products INC | $440.46 | 2025 | Opalescence |
| Align Technology, INC. | $327.87 | 2020-2025 | Invisalign, Itero, Itero Element 5d Plus Lite |
| Purelife, LLC | $250.00 | 2025 | |
| Forestadent USA, INC. | $154.53 | 2023-2025 | |
| American Orthodontics Corporation | $85.47 | 2023-2025 | Empower-Metal, Master Series, Radiance |
| Zimvie INC. | $79.20 | 2023 | |
| Septodont INC. | $78.54 | 2025 | Bioroot Flow Sample, Bufferpro |
| Lightforce Orthodontics, INC. | $55.89 | 2025 | |
| Kulzer, LLC | $13.28 | 2021 | |
| Ormco Corporation | $13.24 | 2022 |
Drugs and devices associated with these payments
CMS records which products a payment was associated with, not how the money was allocated. Association is not allocation: one payment can be associated with several products, and a product listing does not mean the payment was made because of that product. Product detail covers 2023-2025.
If you want to bring it up
Most clinicians are glad to talk about this. A respectful way in:
- "I saw Bill Luu listed in the CMS Open Payments database. Can you tell me about your work with those companies?"
- "Is there a generic or alternative to this medication, and would it work as well for me?"
- "What made you choose this particular treatment for my situation?"
These are normal questions. A good clinician will welcome them.
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Source: CMS Open Payments, program years 2019-2025, as reported to CMS by drug and device makers (published June 30, 2026). Drug and device detail covers 2023-2025.